WATCH: Marcus Lemonis Completely Changes His Tune On President Trump

Marcus Lemonis—best known as the Camping World CEO and star of CNBC’s The Profit—appeared on Glenn Beck’s show and made a surprising pivot on his view of President Trump. It turns out, the sharp criticism he voiced following the Charlottesville backlash in 2017 has evolved into praise for the current presidential term. Lemonis now says his views “completely flipped” after witnessing the administration’s efforts to deregulate business.

In the interview, Lemonis admitted, “I was wrong,” referencing his past remarks that urged those okay with the Trump administration’s Charlottesville comments to “don’t shop at my business.” He’s now acknowledging that initial outrage was based on a misrepresented media narrative—the infamous “very fine people” line, he says, was taken out of context.

More importantly, Lemonis offered his updated perspective: “I feel very differently today than I used to. And that’s really not an emotional reaction. That’s an intelligent reaction.” He credits Trump’s deregulatory push for spurring growth and confidence in the American business landscape. Beck responded with genuine surprise and support at this shift.

This turnaround has generated substantial buzz across conservative circles. It underscores a broader realignment among some business leaders who have come to view Trump’s policies in a fresh light—moving from personal disapproval to public endorsement.